Avenue Road, Vancouver
Avenue Road, Vancouver is the West Coast vanguard of Avenue Road, one of North America’s premiere curated furnishing stores, cultivating a sophisticated interior design experience befitting the products and designers they work with. Located in the historic Vancouver Star newspaper building (known to most now as the Pappa’s Furs building) the two-storey store enjoys prominence though both its aspect on Victory Square park, as well as though the building’s intrinsic architectural heritage. Inside, the building is a deft blend of its muscular West Coast wood structure and refined East Coast sophistication.
An island of east coast calm in
Vancouver’s ocean of fleece.
Carscadden worked with the Toronto-based interior design firm ACDO, managing the consultant permitting process and providing the technical expertise required to ensure that Avenue Road’s highly specific and cultivated aesthetic was realized. The design envisioned by Avenue Road and ACDO is a series of lush rooms that draw visitors in and through the two-storey space. Elsewhere :: cough :: IKEA :: cough :: the effect is a super-commodified Disneyland; here, the effect is just the opposite: a calm and rich stroll through a friend’s eclectic house.
The degree of agency for a new tenant is in fact limited. Nevertheless, Avenue Road upgraded the existing building exterior - of course to better showcase the store inside - but also in the belief that good design doesn’t end where it’s convenient. Instead, the exterior of the building was repainted with livelier traditional colours (it had been beige until recently), removed the garish security screens along Hamilton St and returned the main entry from West Pender to its former grandeur.